Upper Deck receives new MLB card license

Ysponder

Upper Deck announced on Thursday that it has been granted a new trading card license from the Major League Baseball Players Association.

An MLBPA spokesman said as of Thursday afternoon that there are not any other licensing agreements to yet announce.

“We are thrilled to renew our commitment to the baseball card market and look forward to working closely with the Players Association to further grow the category,” said Upper Deck CEO Richard McWilliam in a news release. “Upper Deck has an unsurpassed record of delivering the most innovative, premium and authentic baseball trading cards, and we are poised to continue that tradition into the next decade.”

Said MLBPA’s Evan Kaplan:

“Our goal is to provide collectors with great baseball card products, while continuing to grow the market with an infusion of new consumers. We’re confident Upper Deck can help us realize those goals.”

The first release of the new license term will be Upper Deck Series One Baseball, currently scheduled to launch on Feb. 6, 2010.

“Needless to say, we are extremely eager and very excited to put our 2010 baseball trading card product and marketing plans into motion,”said Jason Masherah, Director of Sports Brands for The Upper Deck Company. “Baseball fans and card collectors have a lot to look forward to!”